Business
Fundamentals
& Tactics

10-Week Business Course

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We Teach Core Skills

Create actionable business strategies

Creating, implementing, and communicating actionable business strategies

Tackle business problems

Tackling business problems in a structured and repeatable way

Lead teams and individuals

Leading teams and individuals to create a measurable impact

Job
Preparation

  • Resumé review, feedback, and guidance
  • Real-world consulting case studies

Career
Resources

  • Panel discussion/guest speakers with experience business strategists
  • Session on career planning

Networking
Opportunities

  • Invitations to networking events
  • Opportunity to meet GA partner companies
The world of business is changing at an incredible pace. This course will help you master the tools and methods necessary for analyzing new problems and opportunities.

Barin Nahvi
Director, Emerging Technology and Development, Hearst Corporation

Barin Nahvi, Hearst Innovation

We Embrace The Details

Unit 1: Business Fundamentals and Problem Solving

Introduction & Business Model Design

  • Describe the components of every business model and how the components relate to each other
  • Describe different types of business models for a number of well-known companies
  • Develop a business model for a new or existing business

Business Growth and Innovation

  • Apply techniques to both create new business models and innovate on existing business models
  • Apply lean strategies to prototype and experiment with business models
  • Describe the different growth strategies (organic vs. acquisition, core vs. non-core)

Analytical Problem Solving

  • Write a clear and concise problem statement
  • Structure hypotheses using deductive/inductive thinking
  • Apply the Pyramid Principle, a framework for structuring ideas and arguments

Financial Modeling

  • Describe how to design a financial model, map relationships, and prioritize predictions
  • Calculate revenue, costs, and investment forecasts
  • Apply and execute basic Excel formulae
  • Identify the key metrics to assess the financial performance of an initiative

Market and Industry Analysis

  • Analyze the dynamics of an industry and market
  • Calculate the size of a market by applying a variety of techniques and research
  • Apply frameworks for assessing an organization’s internal and external environment

Structured Thinking and Storyboarding

  • Create a logical narrative using structured thinking and storyboarding techniques
  • Design and deliver effective written and oral presentations
  • Communicate complex ideas and information in a compelling way

Qualitative and Quantitative Research Methods

  • Identify situations where it is necessary to use qualitative and quantitative research
  • Interpret data outputs, and define the difference between correlation and causation
  • Describe and apply effective interviewing techniques

Interim Strategy Presentations

  • Present a business strategy, based on a real-world scenario, to a panel of experts, clearly demonstrating the following: clearly articulated problem statement; business model summary; working with a financial model; market research; and appropriate presentation style
  • Defend strategic choices and describe analytical process

Unit 2: From Strategy to Implementation

Build vs. Buy vs. Partner

  • Analyze the benefits and disadvantages of Build vs. Buy vs. Partner
  • Apply criteria for determining the right partners and acquisition targets
  • Analyze the value for potential partner companies and describe various partnership models

Operations and Supply Chain

  • Identify key components of an operating model
  • Describe each component of an organization’s supply chain
  • Identify factors which can disrupt, or cause a bottleneck within, a supply chain

Marketing and Customer Acquisition

  • Describe the role of digital marketing today
  • Describe tools and techniques for acquiring, activating and retaining customers
  • Describe the metrics which underpin customer acquisition

Project Planning and Meeting Facilitation

  • Create a detailed action plan to support the implementation of a business strategy
  • Assess resource requirements, risks, impact on the business, and solutions to potential risks
  • Apply tactical tips and tool to run effective meetings

Unit 3: Leadership and Management Skills

Organizational Behavior and Career Planning

  • Determine the optimal organizational structure for a given business
  • Describe how individual and group behavior impacts organizations, and how understanding those behaviors can address organizational problems
  • Apply career planning techniques to manage your personal career and your team’s professional development

Leadership and Management

  • Lead, manage, and motivate teams and individuals more effectively
  • Identify solutions to common management challenges
  • Describe ways in which to create more entrepreneurial organizations

Final Presentations

  • Present a business strategy, based on a real-world scenario, to a panel of experts, clearly demonstrating the following: detailed action plan; capability gap analysis and resource plan; risks, associated impacts and mitigation strategies; and operating model
  • Describe any challenges a leader may face when implementing the strategy, and steps they would take to ensure the implementation moves smoothly
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

Students with iPad

Upcoming in

28 May –
06 August

Mondays & Wednesdays
6:30 - 9:30pm
Tuition: $3,900 USD
(Payment plans available)

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09 June –
13 August

Mondays & Wednesdays
6:00 - 9:00 pm
Tuition: $3,900 USD
(Payment plans available)

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09 June –
13 August

Mondays & Wednesdays
7-10pm
Tuition: $3,900 USD
(Payment plans available)

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14 July –
17 September

Mondays & Wednesdays
7-9:30pm
Tuition: $28,000 HKD
(Payment plans available)

Instructor

Niomal Liyanage
Consultant, Strategy & Operations

Niomal is from a Management Consulting background with diverse experience at top tier consulting firms, boutiques and as an independent contractor. He has helped several distinguished clients such as Apple, Macquarie Bank, Qantas, The World Bank and Coca-Cola to achieve outstanding results in the areas of corporate strategy, operations, analytics, marketing and M&A. More recently, Niomal has been utilising his business acumen in the startup scene, closely involved in the development of some ventures and providing strategic advice to others. Renowned for innovation and thought-leadership, Niomal has developed intellectual property, published articles, and conducted presentations & workshops relating to business strategy, market trends, and entrepreneurship. He has become an authoritative resource in building a startup, improving an existing business or pursuing a career in consulting or corporate strategy. Niomal holds a double degree in Engineering and Commerce with First Class Honours from The University of New South Wales (Sydney), and numerous business and management related certifications. Having lived in four vastly different countries, he speaks five languages and gets overly excited about sport, philanthropy and technology.

02 September –
13 November

Tuesdays & Thursdays
7-9:30pm
Tuition: $28,000 HKD
(Payment plans available)

Instructor

Niomal Liyanage
Consultant, Strategy & Operations

Niomal is from a Management Consulting background with diverse experience at top tier consulting firms, boutiques and as an independent contractor. He has helped several distinguished clients such as Apple, Macquarie Bank, Qantas, The World Bank and Coca-Cola to achieve outstanding results in the areas of corporate strategy, operations, analytics, marketing and M&A. More recently, Niomal has been utilising his business acumen in the startup scene, closely involved in the development of some ventures and providing strategic advice to others. Renowned for innovation and thought-leadership, Niomal has developed intellectual property, published articles, and conducted presentations & workshops relating to business strategy, market trends, and entrepreneurship. He has become an authoritative resource in building a startup, improving an existing business or pursuing a career in consulting or corporate strategy. Niomal holds a double degree in Engineering and Commerce with First Class Honours from The University of New South Wales (Sydney), and numerous business and management related certifications. Having lived in four vastly different countries, he speaks five languages and gets overly excited about sport, philanthropy and technology.

01 December –
25 February

Mondays & Wednesdays
7-9:30pm
Tuition: $0 USD
(Payment plans available)

Save the date

Be the first to know when other details are announced for this session.

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We’re holding an info session on Wednesday, April 30 at 7:00pm

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA New York City (West)
10 East 21st Street, 4th Floor
New York, NY 10010

We’re holding an info session on Tuesday, May 6 at 7:00pm

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA Los Angeles
1520 2nd Street
Santa Monica, CA 90401

We’re holding an info session on Monday, May 12 at 6:30pm

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA Boston (WeWork)
51 Melcher Street
Boston, MA 02210

We’re holding an info session on Wednesday, May 28 at 6:30pm

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA Boston (WeWork)
51 Melcher Street
Boston, MA 02210

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Put Your Education to Work

At General Assembly, we not only help you build new skills, we aim to provide chances to put them to use. Registration in a course includes access to GA Studio, which assists interested students in creating additional portfolio pieces, preparing for the job search process, and finding new career opportunities.

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