& Tactics

10-Week Business Course

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Learn Core Skills

Create actionable business strategies

Creating, implementing, and communicating actionable business strategies

Tackle business problems

Tackling business problems in a structured and repeatable way

Lead teams and individuals

Leading teams and individuals to create a measurable impact


  • Resumé review, feedback, and guidance
  • Real-world consulting case studies


  • Panel discussion/guest speakers with experience business strategists
  • Session on career planning


  • Invitations to networking events
  • Opportunity to meet GA partner companies
The world of business is changing at an incredible pace. This course will help you master the tools and methods necessary for analyzing new problems and opportunities.

Barin Nahvi
Director, Emerging Technology and Development, Hearst Corporation

Barin Nahvi, Hearst Innovation

Embrace The Details

Unit 1: Business Fundamentals and Problem Solving

Introduction & Business Model Design

  • Describe the components of every business model and how the components relate to each other
  • Describe different types of business models for a number of well-known companies
  • Develop a business model for a new or existing business

Business Growth and Innovation

  • Apply techniques to both create new business models and innovate on existing business models
  • Apply lean strategies to prototype and experiment with business models
  • Describe the different growth strategies (organic vs. acquisition, core vs. non-core)

Analytical Problem Solving

  • Write a clear and concise problem statement
  • Structure hypotheses using deductive/inductive thinking
  • Apply the Pyramid Principle, a framework for structuring ideas and arguments

Financial Modeling

  • Describe how to design a financial model, map relationships, and prioritize predictions
  • Calculate revenue, costs, and investment forecasts
  • Apply and execute basic Excel formulae
  • Identify the key metrics to assess the financial performance of an initiative

Market and Industry Analysis

  • Analyze the dynamics of an industry and market
  • Calculate the size of a market by applying a variety of techniques and research
  • Apply frameworks for assessing an organization’s internal and external environment

Structured Thinking and Storyboarding

  • Create a logical narrative using structured thinking and storyboarding techniques
  • Design and deliver effective written and oral presentations
  • Communicate complex ideas and information in a compelling way

Qualitative and Quantitative Research Methods

  • Identify situations where it is necessary to use qualitative and quantitative research
  • Interpret data outputs, and define the difference between correlation and causation
  • Describe and apply effective interviewing techniques

Interim Strategy Presentations

  • Present a business strategy, based on a real-world scenario, to a panel of experts, clearly demonstrating the following: clearly articulated problem statement; business model summary; working with a financial model; market research; and appropriate presentation style
  • Defend strategic choices and describe analytical process

Unit 2: From Strategy to Implementation

Build vs. Buy vs. Partner

  • Analyze the benefits and disadvantages of Build vs. Buy vs. Partner
  • Apply criteria for determining the right partners and acquisition targets
  • Analyze the value for potential partner companies and describe various partnership models

Operations and Supply Chain

  • Identify key components of an operating model
  • Describe each component of an organization’s supply chain
  • Identify factors which can disrupt, or cause a bottleneck within, a supply chain

Marketing and Customer Acquisition

  • Describe the role of digital marketing today
  • Describe tools and techniques for acquiring, activating and retaining customers
  • Describe the metrics which underpin customer acquisition

Project Planning and Meeting Facilitation

  • Create a detailed action plan to support the implementation of a business strategy
  • Assess resource requirements, risks, impact on the business, and solutions to potential risks
  • Apply tactical tips and tool to run effective meetings

Unit 3: Leadership and Management Skills

Organizational Behavior and Career Planning

  • Determine the optimal organizational structure for a given business
  • Describe how individual and group behavior impacts organizations, and how understanding those behaviors can address organizational problems
  • Apply career planning techniques to manage your personal career and your team’s professional development

Leadership and Management

  • Lead, manage, and motivate teams and individuals more effectively
  • Identify solutions to common management challenges
  • Describe ways in which to create more entrepreneurial organizations

Final Presentations

  • Present a business strategy, based on a real-world scenario, to a panel of experts, clearly demonstrating the following: detailed action plan; capability gap analysis and resource plan; risks, associated impacts and mitigation strategies; and operating model
  • Describe any challenges a leader may face when implementing the strategy, and steps they would take to ensure the implementation moves smoothly
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

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¹Must be a US citizen; approval pending state of residency.

Financing options differ in each market. Contact a local admissions officer for more info.

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

Q: Why is this course relevant today?

Whether you’re an employee, a manager or an entrepreneur, the ability to solve problems is critical to your success. Today, business problems are more ill-defined and interconnected than ever before - the Business Fundamentals & Tactics course provides you with the skills to identify, solve and implement business problems. The course provides students with the practical tools and techniques to successfully create and drive change in any type of business, from a one-person startup to a multinational corporation.

Q: What practical skill sets can I expect to have upon completion of the course?

Upon completion of the course, you can expect to have developed a broad range of both technical and interpersonal business skills. Through the coursework and projects you’ll develop technical skills in business modeling, financial modeling, market analysis, structured thinking, qualitative and quantitative research, and operations. On the softer side, you’ll develop skills in team management, career management and business leadership.

Q: Who will I be sitting next to in this course?

This course attracts a wide variety of candidates, everyone from Senior Vice Presidents in large corporations, to founders of start-ups, to those early in their career looking to broaden their business skills.

Q: What can I expect to accomplish by the end of class?

By the end of class, you can expect to have developed the skill to develop and implement a new business strategy, with a balance of creativity, consumer insight and commercial appeal.

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