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To make a successful digital product, you need to anticipate what users want. What makes a user truly love a digital product? What makes that user recommend the product or service to their friends? What makes a user remember the product and use it frequently?
This class demystifies these intangible, yet critical factors and unveils the strategic thinking behind successful social digital products ranging from Flickr to the first big media publication on Facebook. The lesson will arm you with strategies you can apply to build a critical relationship with users and drive the success of your product.
The lesson will also touch on upcoming digital industry trends, to help inspire you to come up with that brilliant next big idea for a product.
Target Audience: - You've never created a product before, but have an idea (or several) for one and would like to learn about whether it would be a viable product to create and, if so, how you should strategically create it. Or you're interested in becoming an entrepreneur or in building a product but can use some inspiration for product ideas.
If you have an idea for a product/startup and would like to share it for critique/feedback, you're encouraged (but not required) to bring that. If you'd like to take notes during the class, feel free to bring a laptop or pen/paper. No prerequisites needed. This is a strategic, beginner-to-advance-level class appropriate for both budding entrepreneurs and product managers.
Head of New Products, ABC News
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