Building Brand Loyalty with Beauty Founders
13

Thursday, 13 May

5 6 pm EDT

GA NYC (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

ZitSticka logo

Questions? Read our FAQs

Building Brand Loyalty with Beauty Founders | May 13

Jamika Martin Photo


Founder, ROSEN Skincare

Daniel Kaplan Photo


Founder, ZitSticka

Sasha Plavsic Photo


Creator, Ilia Beauty

Ava Lee Photo


Content Creator, Glow With Ava

13

Thursday, 13 May

5 6 pm EDT

GA NYC (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

ZitSticka logo

Questions? Read our FAQs

About This Event

Ever dreamed of starting a beauty brand, or wondered ~what it takes~? Connect with founders from Instagram’s favorite beauty brands and ZitSticka as they share their origin stories, how to navigate inclusivity in 2021, challenging conventional standards of beauty, and more!

Takeaways

  • How to start a beauty brand that meaningfully adds to an already overcrowded space
  • Understand the importance of a clear brand identity & values, and how to turn them into brand loyalty & love
  • Why conventional beauty standards must be challenged and subverted in 2021
  • About the Panelists

    Jamika Martin Photo

    Founder,
    ROSEN Skincare

    Jamika founded ROSEN after years of dealing with difficult skin. Tons of treatments, medications and appointments later, she was in college and found that the mass acne care aisle had the exact same products she had been shopping for since 6th grade. With ROSEN, our goal is to create the next generation of mass acne care, making the category a cleaner, more enjoyable place to shop!

    Daniel Kaplan Photo

    Founder,
    ZitSticka

    Danny developed his passion for human biology, chemistry and psychology whilst completing his Bachelor of Science at the University of Sydney. After graduating, Danny helped scale two advertising technology companies; one in the US (Signpost) where he trained and managed the NY sales team for three years, and the second (AdRoll) in Australia, where he was the first sales hire to help penetrate/scale the region, managing the Sydney sales team for the second half of his tenure. During his time at AdRoll, Danny also helped multiple D2C brands (such as Frank Body and HiSmile) scale and grow their businesses by executing all Facebook/Instagram ad campaigns and advising on on-site optimizations/tools. Danny's entrepreneurial itch, his passion for skincare and D2C, combined with his extensive experience in ecommerce & digital advertising led him to leave his full time role to join forces with his brother-in-law (Robbie Miller) to build their own digitally native, next generation, global skincare brand. At ZitSticka™, Danny specializes in product development, supply chain management, brand development, performance & brand marketing, ecommerce planning/dev/optimization as well as global regulatory management.

    Sasha Plavsic Photo

    Creator,
    Ilia Beauty

    Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports.

    Sasha’s interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.

    Sasha currently resides near ILIA’s headquarters in Laguna Beach, CA with her husband and two young daughters.

    Ava Lee Photo

    Content Creator,
    Glow With Ava

    Born in Seoul and raised in Shanghai, two of biggest beauty capitals of the world, skincare and wellness was engrained in Ava from an early age. Ava’s passion and knowledge for beauty was adopted from her mother who practiced beauty holistically- from what she put into her body to what she put on her skin.

    Ava started @glowwithava as an outlet from her mundane and stressful job in the male-dominated field of finance to share her passion and knowledge of the skincare and beauty. Ava soon realized that @glowwithava was becoming a source of inspiration and education for those wanting to start their own skincare journeys. From teaching her fans how to achieve a more sculpted face with at-home facial massages to sharing anti-aging traditional Chinese tea recipes, Ava’s content is absolutely addicting for beauty afficianados.

    About Our Partners

    ZitSticka

    ZitSticka is a tech-meets-skincare brand hinging on science and leveraging the most efficient and innovative delivery systems.

    Central to the brand's ethos is bringing transparency to the acne space—a space typically glossed over, sidestepped or approached in a clinical light. We explore the reality of having acne with equal parts sincerity and humor, while collaborating with members of the online “skin positivity” community to normalize the phenomenon that is acne. We're at once proposing that zits are an entirely normal and non-shameful phenomenon, but that we can help you fight them.

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

    Community Code of Conduct

    Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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