Building an E-Commerce Business with Shopify | Boston

About this workshop

In this hands-on afternoon session aspiring e-commerce entrepreneurs will not only learn the fundamentals of running an e-commerce business, but walk away with a launch-ready e-commerce website as well. From choosing a platform to crafting the perfect customer experience and tracking key metrics, this workshop goes through a step-by-step guide for everything you need to get started. Topics covered include:

• Setting Up Your E-Commerce Storefront
• Configuring Payment Gateways and Logistics
• Marketing Strategies to Acquire Customers
• Marketing Strategies to Retain Customers
• Order Fulfillment and Inventory Management

Takeaways

Students will walk away from this class with the following:

• A ready-to-launch e-commerce website
• A list of tools to help run their e-commerce business
• Marketing strategies to help drive customer acquisition and retention

Prereqs & Preparation

Comfort with basic HTML/CSS as well as an understanding of Microsoft and Google Suite.