Building A Winning Content Strategy | Online
About this event
How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this.
Join General Assembly for an expert panel and learn how you should be thinking about content creation to be successful in 2020 and beyond.
Content strategists work with marketing, editorial, user experience, social media and design teams on how to produce the best content for a brand (or independent publishers’) goals.
Content strategy is a component of a digital strategy that focuses on how, why, where, and when you should create and share content.
During this presentation, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy.
Takeaways
- Get an overview of content strategy, what it is and why it's important for your business
- Learn principles of a good content strategy
- Learn how to get started with your first content strategy
- Understand the different vehicles and channels to consider when creating a content strategy
- Learn what metrics to know & how to track the results of your content strategy
