Build Your Professional Brand on LinkedIn | Chicago

About this workshop series

This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Part One of the Two-part Series: Creating a Professional Brand Story.
You will learn what makes a sellable LinkedIn profile and spend time building your professional brand story. You’ll use interactive worksheets to define your career vision and how to impactfully write about your experience. You will also learn best practices for Educational and Volunteer profile information.

Coming out of the session, you will have an outline for authentically and consistently telling your professional story to use immediately when networking.

Part Two of the Series: Crafting a Stand-out Summary & Headline
You will learn how to apply your professional brand story (created in Part One of the series) to build a stand-out Professional Summary and Headline. You’ll use interactive worksheets to define your professional value keywords that align with your experience and elevate your profile searchability.

Coming out of the session, you will have built a new headline, summary and overview of your work experience that tells a consistent story about your career. You’ll also have an option to receive 1:1 feedback in this session on your professional brand story.

If you can only attend one day of the two-part series, please email chicago@ga.co

Prereqs & Preparation

• Bring a pen and paper to take notes, worksheets will be provided
• A computer is encouraged but not required.