Breaking Down Buzzwords: Making AdTech Understandable | Online

About this event

Programmatic? AdTech? Viewability? RTB? DSP? Bot Traffic? Ok….. Is your head spinning yet? We hear these media buzzwords all the time and probably even casually drop them into conversations. What do they actually mean? And tell me, how do we actually leverage today's technology to improve our advertising campaigns?

Join Centro & General Assembly for a panel discussion on Advertising Technology. We will breakdown the buzzwords and simplify the space. Our panel of experts will give us a practical glimpse into how to understand today’s digital media landscape, how to build a successful digital advertising plan, and the trends to look out for on the AdTech horizon.

Stick around for drinks and networking after the panel!