[Break Into Tech] Intro to Google Analytics 4 | London

About this workshop

The ability to measure what people are doing on your website or app is imperative to marketing success. That’s where Google Analytics comes into play.

In this free two-hour class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends. Starting with identifying what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you will need to successfully navigate the new Google Analytics 4. This session is perfect for beginners or those new to Google Analytics 4.

Takeaways

• Learn best practices to set up a Google Analytics account.
• Find your way around Google Analytics and learn basic terminology.
• Identify the metrics that matter to your business and how to measure using Google Analytics.

Prereqs & Preparation

• This class is taken completely online, and requires a computer and a strong internet connection.
• Have the Google Chrome Web Browser installed on your computer.
• Sign up for a Google Demo Account.

NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!