Branding Your Marketable Asset (Downtown LA)
30

Wednesday, 30 January

6:30 9:30 pm PST

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Branding Your Marketable Asset (Downtown LA)

Kevin Walker Photo


Cofounder and President, BOARDWALK

30

Wednesday, 30 January

6:30 9:30 pm PST

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

A great idea is worth a lot. But a great brand is worth a lot more.

In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you the next 15 - 20 years.

In this class, you’ll learn how to understand your brand and think about it profitably. You’ll understand the importance of articulating a unique, differentiating brand promise and communicating it effectively to internal and external audiences. You’ll learn why the strength of your everyday business operations is vital to the success of your brand. You’ll learn how to use your brand as a strategic, future-proofing, decision-making tool. And you’ll find out why a strong brand is critical to attracting and retaining a superior workforce. In an evening, you’ll learn more about the essential truths of branding than most CEOs discover in their whole career.

The best parking structure to use is at 350 E. 2nd Street. It is directly next door (to the right) of our building. The cost is $2.00/15 min ($10 max), $5.00 flat rate after 4pm.

Gold line stop in Little Tokyo is a 5 minute walk to campus. Red line stop at Grand Park and Civic Center is about 10-15 minute walk.

Takeaways

– How to define your brand and leverage it for profit

– Eight economic advantages enjoyed by strong brands

– Eight characteristics of a strong brand strategy

– How to determine your brand’s purpose, mission and positioning

– How to strategize, communicate and deliver on your brand promise

– And more

Preparation

Come to the workshop prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they live up to those expectations.

About the Instructor

Kevin Walker Photo

Cofounder and President,
BOARDWALK

Barely out of high school, Kevin Walker rebranded a local retail outlet and doubled its business within a year. He’s since gone on to deliver profitable brand strategy solutions to some of the most demanding clients in the world.

With the professional motto “A brand is a promise kept”, Kevin’s relentless focus is on maximizing brand value. He analyzes a company’s product/service mix, constituent experiences, competitive environment and internal values to identify and spotlight the unique brand promises it should be keeping every day. He organizes multi-disciplinary teams of professionals and leads them to apply informed marketing insight, analysis and superior communication skills to large-scale, mission-critical assignments, successfully propelling major brands across the nation and around the world. He initiates brand engagement within the organization, cultivating brand champions at every level. His work boosts immediate sales, grows markets, cuts costs, improves workforces, strengthens bonds with customers and, most importantly, adds significantly to the company’s market value.

Among others, Kevin has advised STAPLES Center, Trillium Digital Systems, Metropolitan Water District, News Corp, NBC Universal Consumer Products, Fox Licensing and Merchandising, Walt Disney Consumer Products, the Disney Stores, Warner Bros. Consumer Products, the Los Angeles Dodgers, Childrens Hospital Los Angeles, the City of Santa Monica and pro skateboarder Tony Hawk.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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