Branding Series: How to Build a Strong Brand

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Branding Series: How to Build a Strong Brand

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

This is part 1 of our 2 part Branding Series. You can register for Part 2: Branding for Customer Experience Strategy here.

In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.

By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.

This workshop will cover how to develop a strong brand using the strategies below, with particular focus on how to build a powerful and impressive online presence.

Takeaways

  • Find out more on your market and competitors, and identify your most valuable customers
  • Develop your purpose, mission, vision and values
  • Build an idea that people want to celebrate every day
  • Create a personality, TOV and behaviours that give the brand a unified sense of direction

Prereqs & Preparation

Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or brand they are actively developing, and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision. The principles learned can be applied to personal branding however this will not be the focus of the session.

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