Branding in the Digital Age
25

Saturday, 25 April

10 am – 4 pm CDT

GA Chicago (Remote Online)

Online Class
Livestream
$250 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Branding in the Digital Age | April 25

Allison Marchesani Ackerman Photo


Brand Strategy & Digital Marketing Consultant

25

Saturday, 25 April

10 am – 4 pm CDT

GA Chicago (Remote Online)

Online Class
Livestream
$250 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Workshop

Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience.

Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign, tips for optimizing daily tasks, and familiarity with industry-standard marketing frameworks like competitive analysis and brand canvas.

During this session, we’ll cover how you can:

  • Develop your understanding of brand awareness.
  • Define your brand.
  • Connect consumers to your brand.
  • Incorporate category and competitive analyses into your marketing strategy.

This bootcamp is designed for intermediate marketers who want to take their understanding of brand strategy to the next level. We welcome students with job titles or experience similar to: marketing manager, brand manager, marketing strategist, etc.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs.

Due to the current health concerns in the greater Chicago area, all GA short-form (one day) classes, workshops and bootcamps through April 30 will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and Slack messaging apps. Registration for this class will close 1 hour prior to class start in order to allow all students ample opportunity to have the technology enabled.

Please contact chicago@generalassemb.ly or (646) 678-2370 if you have any questions or concerns.

Takeaways

After this workshop, you’ll be able to:

  • Recognize the elements that power a brand.
  • Understand how consumers connect with brands.
  • Utilize models to help define your brand.
  • Conduct competitive, comparative, and category analyses.

Preparation

To take full advantage of this workshop, we strongly recommend that you:

  • Have a minimum of 3–5 years of professional marketing experience.
  • Are well-versed in Google Analytics and Google Ads.
  • Are proficient in Excel or Google Sheets.
  • Have access to Google Sheets. If you don’t have access, please create a Google account.
  • Have a laptop computer.
  • Have access to a strong internet connection.

This course will occur completely online using Zoom and Slack. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

About the Instructor

Allison Marchesani Ackerman Photo

Brand Strategy & Digital Marketing Consultant

"Allison is a brand strategy and digital marketing consultant based in New York. After nearly 4 years helping to grow Sir Kensington's from small challenger brand through Unilever acquisition, she set out on her own to work with small, growing brands in food/beverage and wellness. Allison is energized by helping clients identify their core consumer, communications strategy, and impactful tactics that small budgets can actually afford. Allison has worked with brands including Haven's Kitchen, Belgian Boys, Stephanie Izard's This Little Goat, BESTeas, Medlee Foods, and 55 Farmers amongst others!

In a past life (okay 2012 - 2014) Allison was a high school math teacher with Teach for America. She is thrilled for the opportunity to combine her current work with her teaching skills bringing to life a course with a lot more real world application than Algebra."

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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