Branding Fundamentals
3

Tuesday, 3 January

6:30 8:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston , MA 02110
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Branding Fundamentals


President, Spencer Brenneman

3

Tuesday, 3 January

6:30 8:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston , MA 02110
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.

As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients to an effective brand strategy, and seeing first-hand how their favorite brands come to life.

Takeaways

  • Understand the role brand plays in long-term business success
  • Identify the core elements of a brand strategy
  • Learn how to apply a brand strategy consistently throughout a business
  • See examples of brand strategies in action and make correlations to endeavors or issues important to them

Prereqs & Preparation

  • Basic understanding of modern marketing approaches and techniques is helpful but not necessary.
  • A curious mind and passion for what you do!

About the Instructor

President,
Spencer Brenneman

Douglas Spencer has more than 20 years of marketing and branding experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. His brand strategy firm, Spencer Brenneman, helps brands articulate who they are at their core, find the best way to connect with their customers and bring that to life both visually and verbally. Before starting Spencer Brenneman, he was most recently Vice President, Global Head of Brand Management for Thomson Reuters. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.