Branding for Startups: Creating a Competitive Advantage | New York City

About this class

For startups that are just getting going, branding can seem like an unnecessary expense. However, as the startup market gets more sophisticated and competitive, branding has become a critical tool that helps build differentiation and offers a competitive edge in the market.

In this class, you’ll learn an agile, iterative approach to crafting your business’s brand story. You’ll get an overview of branding fundamentals—including mission, vision, voice, identity, and story—and discover how branding impacts everything from product and company culture to acquisition efforts and activations.

Takeaways

• Discover what a brand is and how it can add value to your business.
• Learn to develop your mission, vision and voice.
• How design plays a role in building your brand.
• Actionable branding tactics to impact growth, acquisition and engagement.

Prereqs & Preparation

None.

Students will need to bring a laptop to class.