Branding Bootcamp

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Branding Bootcamp

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.

This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, “Think like a Brand. Act like a Startup.” will be integrated to help businesses create strategic stability while leveraging their digital agility - a true competitive advantage. You’ll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.

Takeaways

  • Foundations of what a brand is, isn’t, and how it can impact your business.
  • An overview of the branding process from strategy to identity development including: mood, design, brand guidelines and planning for growth.
  • Lean and agile methodologies for branding that improves customer engagement and boosts ROI.
  • Brand brief exercises to implement.

Prereqs & Preparation

Suggested reading “Brand Early, Not Often” - http://www.fastcompany.com/1794324/brand-early-not-often

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