Branding 101: Modern Brand Strategy To Further Your Goals | Online
About this event
Every business and individual has a brand whether they like it or not! Your brand affects how people experience you, and it governs how people view, judge, and interact with you. This begs the question, "Are you intentionally leveraging your brand to further your goals, or has your brand gone stale from neglect?" During this introductory workshop, you will learn the basics of modern brand strategy and how to immediately start improving your brand.
Takeaways
- What makes a great brand?
- How does branding fit into sales, marketing, and operations?
- Does "branding" really matter beyond selecting colors, fonts, and logos?
- How can I identify the main areas where my brand needs improvement?
- What is the difference between personal and business branding?
