Branding 101: Harnessing the Power of Social Media and Campaigns | Online

About this event

Your brand is your company's lifeblood, and social media and social campaigns are the pulmonary dream team that keeps it pumping. Learn best strategies for harnessing social in the most effective way to strengthen your company's brand.

With a strong focus on brand voice and the power of good copy, this lecture will help establish strong branding habits through social media and campaign strategy. Students will be exposed to examples of brands who are ""doing it right,"" as well as common mistakes to avoid in building a social brand presence.

Starting with an at-a-glance look at different social media platforms and how each are best used in sharing branded content, the lecture will allow students to view specific examples of how to maintain brand voice, personality, and loyalty through social relevancy, ad hoc campaigns, partnerships, and customer support.

We'll also briefly discuss metrics, tools for measurement, and why they matter, and end with a Q&A session."

Takeaways

-How to use specific channels to best reinforce brand -Impact of brand voice through copy -Common social media mistakes to avoid -Examples of social and brand done well"

Prereqs & Preparation

Laptop or notebook helpful to record takeaways.