Brand Strategy Workshop
12

Wednesday, 12 February

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total

Questions? Read our FAQs

Brand Strategy Workshop | February 12

Daniel Heerkens Photo


Director - Digital Marketing Strategy, 2Stallions

12

Wednesday, 12 February

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total

Questions? Read our FAQs

About This Workshop

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

The key topics covered:

  • Brand Personality - What you feel
  • Brand Identity - what you see
  • Marketing - geting out there
  • Digital - how to get out there
  • This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

    Takeaways

    Participants will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs
  • Preparation

    Bring something to take notes such as a laptop or note pad.

    Please register at least 72 hours before the workshop.

    About the Instructor

    Daniel Heerkens Photo

    Director - Digital Marketing Strategy,
    2Stallions

    Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy. Expert at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Bosch,CNN,Stanley Black & Decker,Sennheiser, InterContinental Hotels,Red Bull & Google. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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