Brand Strategy Workshop
14

Saturday, 14 January

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$180 AUD
Regular Ticket
$180 AUD
Total

Questions? Read our FAQs

Brand Strategy Workshop

Sérgio Brodsky Photo


Strategy Director, Starcom Mediavest Group

14

Saturday, 14 January

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$180 AUD
Regular Ticket
$180 AUD
Total

Questions? Read our FAQs

About This Workshop

Tickets will be priced at the early bird price of $180 until 12pm Tuesday 10th of January. After this point, the regular price of $200 will apply.

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Takeaways

Students will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs

Prereqs & Preparation

Bring something to take notes such as a laptop or note pad.

About the Instructor

Sérgio Brodsky Photo

Strategy Director,
Starcom Mediavest Group

Sérgio Brodsky is strategy director at Starcom Mediavest Group, Melbourne. Prior to that he occupied senior positions with OMD, Interbrand and The Brand Union. Sérgio is a proven thought-leader, acting as columnist for Marketing Mag and Merca 2.0 (MEX) and contributing writer for VICE, Sustainable Brands and BrandChannel. Sérgio is multilingual and holds a BA in IP law, an MBA in global brand strategy and innovation and is a scholar of The Marketing Academy.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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