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Creating a unique brand and all the things that support it is especially important in today’s fragmented and disparate digital world. Online and offline experiences must work seamlessly together to communicate your brand message, differentiate you from the competition and enhance, rather interrupt, customer experience. It is essential in today’s market that you develop highly engaged, brand-specific strategies and messages for your audience.
In this masterclass, you will learn how to create strong and cohesive brand across all online and offline touchpoints. You will learn how to create an emotional connection to your brand online and ensure cohesive messaging across all platforms. You will also be given guidance on how visual and written expression can help you develop and position your product, service or organisation across a multitude of mediums, including your website, social channels and content portals.
Learn the key elements that make a brand unique
Understand how to create a cohesive brand
Define the when, why and what of your brand communications
How to build and engage a brand community
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