Brand Storytelling - Marketing Your Brand on Social Media | Online

Brand Storytelling - Marketing Your Brand on Social Media | Online | Melbourne

About this class

The best content is the kind that takes us on a story, provokes a response and inspires us to share that content with others. Want to know how to create it? In this class we look at how to tell your brand story in a way that is engaging, relevant and authentic – and how to market that story on social media in order to connect with your customers.

These days, it's not a question of whether you should be on social media, but how to best utilise it for your business. Join us for a creative and inspiring session that covers how to dig deep into your brand story, build on this with story-driven content, and speak to your target market, in order to grow your audience, increase brand awareness and leverage the power of social media.


  • How to explore and discover your brand story
  • How to communicate that powerful brand story to your target audience
  • Strategies and tips to market your brand on social media including understanding audience demographics, best times to post & case studies
  • How to find and grow your audience & create story-driven content that connects
  • Content planning & organisation tips
  • Tools and apps to boost productivity

Prereqs & Preparation

This class is fantastic for: small business owners, creatives, social media marketers and anyone wanting to learn more about how to share their story and leverage the potential of social media. A basic understanding of social media is necessary.

You need to have downloaded Instagram and having a basic understanding of Instagram is preferred but not 100% necessary.

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