Brand Storytelling: How to Create a Story-driven Content Marketing Plan | Washington, D.C.

About this class

Join us for a creatively stimulating workshop that provides both an educational and interactive experience for attendees. The first half of the workshop will provide strategies on how to create story-driven content and the second half will provide a hands-on assignment for attendees to apply the information learned to create a story-driven content marketing plan.

Think Nike, Gatorade, or on a local level think Busboy & Poets, all of which have garnered customer-loyalty through effective storytelling of their brand, not their products. In order to create staying-power business owners (especially small business owners) must move the focal point away from its products/services and onto its brand.

Takeaways

 Create a Message using Compelling Content

 Develop an Emotional Connection with Your Target Audience

 Create & Apply a Story-driven Content Marketing Plan

Prereqs & Preparation

 Bring A Laptop

 Have Access to GOOGLE Drive