Brand Storytelling: How to Create a Story-driven Content Marketing Plan

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Class

Brand Storytelling: How to Create a Story-driven Content Marketing Plan

Los Angeles

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Class

About this class

Join us for a creatively stimulating workshop that provides both an educational and interactive experience for attendees. The first half of the workshop will provide strategies on how to create story-driven content and the second half will provide a hands-on assignment for attendees to apply the information learned to create a story-driven content marketing plan.

Think Nike, Gatorade, or on a local level think Busboy & Poets, all of which have garnered customer-loyalty through effective storytelling of their brand, not their products. In order to create staying-power business owners (especially small business owners) must move the focal point away from its products/services and onto its brand.

Takeaways

 Create a Message using Compelling Content

 Develop an Emotional Connection with Your Target Audience

 Create & Apply a Story-driven Content Marketing Plan

Prereqs & Preparation

 Bring A Laptop

 Have Access to GOOGLE Drive

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