Brand Protection and Intellectual Property Masterclass | Online
About this event
Businesses need to consider their brand protection strategy to minimise their risks and future-proof their reputation. The online environment provides enormous opportunity for business growth but also greater risk for businesses in having their brands copied. This free masterclass looks at the key things businesses can do to protect their intellectual property.
Key topics:
- Trademarks: When would you consider registering a mark and what benefits does it have?
- Defending your brand: What can you do if your believe your brand or intellectual property is being infringed and how to protect your business ideas in the future
- Online marketing, social media and copyright protection
- Trade promotions and online competitions - how to ensure you get it right
