Brand Genetics Presents: Marketing & Aspirational Femininity

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Event

Brand Genetics Presents: Marketing & Aspirational Femininity | London

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Event

About this event

The #MeToo movement has helped catalyze social change, challenging our understanding of gender roles and stereotypes. As a result, there is greater uncertainty today than ever before about what women want aspirational femininity to mean - with multiple different femininities emerging.

As part of the wider celebration of International Women’s Day, Brand Genetics, a human-centred insight and innovation consultancy, will share findings from their new report into feminine identity, before hosting an industry-leading panel to discuss the question: what do women want from marketing in the #MeToo era?

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