Brand Advocacy: Creating the Most Powerful Marketing, Sales, and Support Engine | Online

About this class

With advancements in social media developing rapidly each day, customers now have more access to real-time information than ever before. As such, we must adopt new strategies to maximize the impact they have on our brands and organizations. In this introductory session, we’ll examine steps of the customer lifecycle and identify best practices that can be applied to convert your customers into fanatical brand advocates. The topics covered are not just conceptual, but will provide practical insight on how to immediately execute and apply customer-centric strategies to our day-to-day interactions and decision making.

Takeaways

• Obtain a comprehensive understanding of the tremendous power brand advocates have on businesses today.
• Identify which stage(s) of the customer lifecycle you directly influence and how to adopt strategies specific to that stage(s).
• Determine 2-3 customer-centric action items you can apply immediately to start creating your own brand advocates.
• Improve and deepen relationships with your customers, and other stakeholders.
• Learn how to close the feedback loop with your customers to enhance your product and service offerings