Bootcamp: Content Marketing

Singapore campuses

GA Singapore, Spacemob
Level 3, 8 Claymore Hill, Spacemob
Singapore

Past Locations for this Workshop

Bootcamp: Content Marketing

Singapore

Singapore campuses

GA Singapore, Spacemob
Level 3, 8 Claymore Hill, Spacemob
Singapore

Past Locations for this Workshop

About this workshop

Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).

So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?

In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.

This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day.

You’ll have support from an experienced Content Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Takeaways

  • Content fundamentals: what good content looks like for your customer base and managing content marketing campaigns and social communities
  • Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
  • Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
  • Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate
  • Prereqs & Preparation

    None, bring a laptop please.

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