Bold Pivots - How To Switch To Brand Strategy | Online
About this event
The who, the what and the why should I care? These are the questions someone asks (or should) at the start of a brief. We even ask ourselves, especially lately, what is my role/goal/purpose?
In a crazy year, have you had to change, adapt, evolve? Have you debated moving to a new career, in strategy?
The brand strategist is the chief planner of the brand, who defines the Who, What, How, Where and When of the brand expression.
In this session you will:
- Understand the role of Brand Strategy
- Discover if its right for you - key skills
- Find out how to bold pivot - by someone who has
- Discover some actionable tasks to get going in strategy
Join Lisa Hastings, Global Creative Director & Brand Strategist, to talk about the growing role of brand strategy. Discover if it is the space for you and find out how to launch into it.
Prereqs & Preparation
PREPARATION FOR THIS SESSION
This is a session for beginners; no prior knowledge is required.
IMPORTANT UPDATE REGARDING COVID-19
We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.
Please Note
- This session is taken completely online.
- You will need a computer and a strong internet connection.
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
Please contact ausnz@ga.co or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.