Blogging for Business – How to Extract Value | Online

About this class

Blogs can be an incredibly effective means for generating interest, respect and authority for almost any business. A great business blog should create value for current and prospective customers while supporting overall business growth.

Thoughtful preparation, consistent execution and intelligent optimisation are the keys to deriving the true value from a blog. In this course we’ll look at: conceptualisation, design & development, content creation, promotion and metrics-based optimisation.

Takeaways

• Set up and maintain a business blog, including editorial planning, technological setup and design
• Identify your audience and create a plan to meet their needs
• Analyze metrics with Google Analytics