GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
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You know what you want when it comes to designing your site, but what about your users? User experience is at the heart of building a successful company. In this class, we'll explore the full potential of interactive prototypes and how they can help in explaining your design ideas. This class will help you think through your current sites and projects from your users' perspectives by physically mapping out their concerns in space.
The class will then walk you through user testing and how it can support the website or product design process to then be employed to deliver better user experience. This is an interactive, hands-on class which will see you building upon your ideas through group exercises and instructor feedback .
Prototyping Learn how to: - (and what to) prototype - prototype with your clients and get early buy-in - pick the right fidelity for the stage of the project - prototype iteratively
Usability testing Learn how to: - design user testing studies for different budgets - identify and measure key metrics for benchmarking - use user testing to win design wars - be more empathetic to your users
Come as you are with your laptop/tablet, an open note pad and an open mind.
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