Beginners Guide to Social Media: Free Lunchtime Class | Online

About this class

Whether you’re in marketing/advertising, a student or recent graduate hoping to define your personal brand, or a working professional interested in gaining a better understanding of social media, learning how to leverage social networks to your advantage is an invaluable skill to have.

This class introduces students to the current social media landscape and explores how it can be used for maximum results (for corporate and individual branding). Participants will leave with a basic understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals.

Topics to be covered will include: an overview of social media platforms and current social media trends and their implications.

Takeaways

• Understand what types of social media platforms are available and how they are used
• Look at case studies on effective use of social media
• Learn best practices on how to engage people

Prereqs & Preparation

None!