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As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply them to achieve your overall B2B business objectives. How do you integrate B2B digital marketing into your overall marketing strategies? How do you incorporate online platforms into your B2B branding and awareness campaigns for lead generation and other objectives? How do you effectively identify your B2B customers and engage with them online?
In this class, you will understand how to: