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Twitter, Pinterest, Uber, Minecraft. What do they have in common? Outside of becoming billion dollar companies, they all worked tirelessly to empower their community to help tell their stories. The most successful new businesses of the 21st century solved problems for others, built a dedicated audience, and ultimately found the right messengers to make their products take off like rocket ships.
The essence of marketing is to connect emotionally, as an authority, as someone who can solve problems. By exciting your audience with the right message, you will create word-of-mouth marketing that will game-change your business. Marketing is about being unapologetic in who you are, and what you believe in. The best marketers don’t sell themselves as gurus or hustlers - they work compassionately to reach the right people who will love their business.
For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. His authentic storytelling framework helps brands, leaders, and companies anchor their brand stories, grow their influence, and thrive in the digital age.
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