Authentic Copywriting for Your Business Remote Bootcamp (Online) | Boston

About this workshop

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their own authentic business copywriting voice.

This workshop will analyze the copywriting of the largest brands in the world from Twitter to Basecamp to Bumble to Fenty to Tesla. Whether you’re working for a company or a want to work on your own business, this workshop will help you write copy that pops. You will learn how to write in order to grow your audience, customer-base, and community. Students will also learn copywriting calls-to-action that work, and how to avoid common mistakes in branding your business. You’ll walk away with a new approach to writing copy and branding.

Takeaways

• Discover the secrets of copywriting success from the leaders in the modern economy
• Learn to avoid common mistakes and how to critique your own work
• Create word of mouth marketing and own your authentic story on social media
• Analyze key social media copywriting examples from Facebook, Twitter, YouTube, and LinkedIn
• Learn an adaptive authentic storytelling framework for your business
• Write copy that we will critique as a group - together during this workshop
• Understand the difference between branding and copywriting, and how the two work together in marketing

This is an interactive workshop - bring your notepad, planner, or writing device!