Applied Generative AI Workshop

£590 GBP each
Wednesday, 24 January, 2024
1 4 pm EST
Paris (Online)

About This Workshop

The future of work is now. And it’s all about maximizing human-AI connections. If you need to speed your skills to unlock the power of generative AI to automate workflows, craft impactful communications, harness the true power of your data, and more — this is the workshop for you.

Over five interactive and engaging sessions, our Generative AI Workshop explores the ins and outs of generative AI. You’ll start by covering the benefits and limitations of generative AI, how it interprets and generates text, and best practices for writing effective prompts.

From there, you’ll examine real-world scenarios and get hands-on practice using generative AI tools to supercharge your business communications, make more informed data-driven decisions, and automate repetitive tasks.

And throughout it all, you’ll learn the moral and ethical frameworks to guide your use of generative AI — and why they matter.

You’ll gain foundational AI knowledge as well as concrete, real-world experience leveraging AI to your advantage. You’ll leave confident in your ability to harness AI’s power — no matter where the future takes you.

Who is this workshop for?

  • This workshop is designed for business professionals like product managers, data analysts, entrepreneurs, and marketers.
  • This isn’t a technical deep-dive workshop, so if you're a software engineer or data scientist, it might not be right for you.

Please Note:

  • This workshop is not available in France.
  • Registration for this workshop will close 48 hours before the scheduled start date.

By the end of this workshop, you'll be able to:

  • Understand the outer and inner workings of what generative AI is and how it functions, along with how to leverage AI to your advantage.
  • Craft clear, concise, and effective prompts through core formatting and optimization principles.
  • Know when and how to effectively and efficiently utilize large language models (LLMs) to drive results and maximize productivity — everything from mastering data analysis and enhancing communications, to streamlining workflows and prioritizing tasks.
  • Successfully navigate ethical challenges in AI, ensuring your actions always align with responsible practices.


Session #1
Wednesday   1 4 pm EST
Session #2
Monday   1 4 pm EST
Session #3
Wednesday   1 4 pm EST
Session #4
Monday   1 4 pm EST
Session #5
Wednesday   1 4 pm EST


About the Instructor

Tom Szekeres Photo

Director, re~grow | Lead Instructor, General Assembly

Tom Szekeres combines over 15 years of digital strategy experience with a practical, hands-on understanding of today’s most exciting tech. At re~grow, he partners with planet-positive brands, guiding them to leverage digital tools like Generative AI for meaningful impact. Tom's practical experience with LLMs runs deep—he’s been a power user of ChatGPT since its inception, leveraging its capabilities to augment tasks across e-commerce, social media advertising, finance, data analysis — even home automation workflows.

His hands-on approach to applied AI makes him an invaluable resource for professionals looking to understand and utilize Generative AI to transform their career and increase creativity and productivity. Through founding past ventures such as social media agency This Here and local delivery startup Subship, Tom has continually demonstrated his ability to adapt and apply cutting-edge technologies in meaningful ways.

In his workshops, Tom shares insights drawn from a varied career across multiple sectors, helping students not just to grasp the theory but to apply AI tools ethically and effectively. His teaching aims to equip learners with knowledge they can use to push towards the cutting edge of their fields. As a Fellow of the RSA and a proponent of conscious business practices, Tom’s commitment to generative AI is about responsible innovation that's geared for real-world application.

What His Students Say:

Tom made the content very digestible and kept us all engaged. He really helped to demystify AI/ML for me. -Student from July 2023

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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