An Introduction to Content Strategy | Online

About this class

Without content, a website only has interactions and buttons. A visitor has no idea what you have to offer her to complete her goals. Content strategy is the plan on what type of content your site will have to attract visitors, the content that will guide the user experience on your site, and the workflows and responsibilities related to that content. Ideally, this strategy begins before the dev cycle of a digital platform so that the front end of the site is tightly aligned with the backend.

Content strategy includes (but is not limited to):

• Help with CMS selection
• Web site content (assessing, cataloging, organizing)
• Content and information audits
• Governance
• Develop site analysis
• Taxonomy
• Information architecture
• Writing and editing contain
• Editorial guidelines
• SEO
• Facilitating workshops and training
• Social engagement
• Content marketing (thought leadership, white papers, blogs)
• Project management and program scoping
• Design (Photoshop/Illustrator)
• HTML/CSS
• Data collection and analysis
• DAM (Digital Asset Management)
• Presenting
• Working with key business leaders and subject matter experts across a matrixed environment
• Working with developers
• User research
• API Integration
• Metrics Planning
• Being persuasive is also a plus!

Prereqs & Preparation

None