American Express OPEN Forum Presents: Introduction to Social Media Marketing (Online Class) | Online
About this class
This class introduces students to the current social media landscape and explores how it can be used for maximum results (for corporate and individual branding). Participants will leave with a basic understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include an overview of social media platforms and current social media trends and their implications.
Takeaways
- Understand what types of social media platforms are available and how they are used
- Look at case studies on effective use of social media
- Learn best practices on how to engage people
