Alternative Advertising Platforms - Going Beyond Facebook and Google | Sydney

About this workshop

Google and Facebook have dominated the paid ad industry for a while now and there are ongoing conversations on whether they are reaching a saturation point, amongst other concerns. While these platforms are unlikely to go anywhere anytime soon, if you are a business that is looking for opportunities to reach new customers, diversify and expand your advertising options to minimise risks or simply to reduce advertising costs without compromising on results, then it is time for you to consider alternative PPC advertising platforms.

In this session you will learn how to declutter the competitive digital media space to select the appropriate channel alternatives that can give you a competitive advantage. You will explore up and coming advertising platforms such as Tik Tok, Twitter, Pinterest and understand native advertising in detail. Discover the pros and cons of each platform, as well as everything you need to get started!

Takeaways

• Choose the right alternative media channels for your business based on your budget, target audience and marketing objectives
• Targeting options and campaign set-up best practices across alternative channels
• Tips and optimization techniques to make the most out of your media budget

Prereqs & Preparation

Basic familiarity with digital marketing concepts and advertising will be advantageous.

This workshop will be completely live and online. In preparation, please download Zoom and Slack. Please note: This session will not be recorded, however slides will be shared following the class.