Questions? Read our FAQs
Questions? Read our FAQs
Artificial intelligence has dominated popular culture for years; it may soon dominate marketing.
Marketing doesn't still, a customer's attention moves quickly to the next big thing. Traditional advertising and even social media campaigns are are less effective and more expensive.
With digital channels, marketers capture more data and understanding of user behavior, applying that data to stand out of the crowd is much harder though. But Artificial Intelligence is going to make it happen.
Agenda: 1. How AI is Changing Marketing 2. Chatbots: 1 on 1 with the Consumer 3. Where AI is taking Marketing
Panel Discussion 1. What are some recent successful AI marketing campaigns? 2. How do you see the marketing landscape evolving with the help of AI? 3. Dare to dream: what do you want AI to do for you?
** Technical level: Low **
CEO and Founder ,
Gerardo Salandra, former Head of Growth Marketing at NDN Group, specializes in Marketing Technology and Business Automation. With previous experience in IBM, Google and several fast-growing startups, he has accumulated profound expertise in digital marketing. He is a professional corporate trainer for marketing automation, big data analytics, CRM, SEO, & SEM. He has conducted consultations for multinational corporations in marketing automation, covering account based marketing, performance metrics, and Social CRM integrations. His expertise in Artificially Intelligent also allowed him to create Chatbots for support and sales purposes, transforming the way brands perform customer services. He holds an MBA from the CUHK and a Bachelor of Science from Reutlingen University in Germany
North Asia for Optimate
Managing Director, North Asia for Optimate, an Artificial Intelligence platform that curates data in marketing with cognitive computing systems. With 17+ years of Brand Business Management, Tech & Leadership experience across APAC (including China), he has worked with a range of exciting and developing businesses by teaming with entrepreneurial fund and government initiatives across region in both start-up & growth organizations. Prior to Optimate, he held senior positions in Red Bull & Weber Shandwick across the region. He regularly shares his thoughts at marketing conferences such as ad:Tech across Asia.
Located right in the heart of Sheung Wan CBD, playground.work is proud to be Hong Kong’s pioneer lifestyle co-working space that promotes the attitude of work-life balance. We are a community dedicated for small businesses and professional individuals who appreciate that WORK is FUN. Members of playground.work enjoy getting along with like-minded people and immerse themselves in boundless sharing of fun, expertise and experience with one another. playground.work aims to build a strong affiliation of trust, sharing, inspiration, creativity and fun amongst the community. This is the exclusive community where collaboration flourishes and helps people fulfil different goals in life.
We are a society dedicated to the further development of AI technologies and adoption in Hong Kong. Join our monthly meetups and learn more about how Artificial Intelligence and Chatbots can help you improve your lives and grow your business.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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