AI for Marketing Insights: Better Predictions for Better Marketing | Online

About this class

Do You Know that AI can strategically change the way you approach marketing?

The artificial intelligence (AI) industry has been leading the headlines consistently, and for good reason. It has transformed industries across the globe, and companies are racing to understand how to integrate this emerging technology.

AI is not a new technology and has been around a long time, but what has changed is the speed of data creation, power of computing, cloud-based service options and the applicability of AI to our jobs as marketers.

It won’t replace marketers. It enhances the effectiveness of marketers.

AI for Marketing Insights means Powerful Predictive Insights into how to build engagement with your brand, your product and be relevant to serve the consumer. Give them what they want and they will define customer loyalty, not points.

Those that adopt AI in their marketing processes, will meet the market needs before its competitors. Those that apply AI insights at the right time (i.e. strategically) will accelerate their growth, and more importantly, remain relevant to consumers today and tomorrow. The world and humans will keep changing. Get up to speed.

So as we are entering the dawn of a new decade 2020, business needs to be approached differently. Listen more. Do less, rather than just doing. Listening requires a lot of data and technology to process it. Hence, it's time for marketing to embrace AI.

We are offering, for the first time, a unique workshop to demonstrate and apply AI directly into strategic marketing.

We have partnered with Strategic Data Central to offer participants an opportunity to let you see the power, speed and deep insights available through AI.

Places are limited and preference will be given to those who are business owners and currently working in the following functions:

• Marketing strategy
• Marketing Executive or Director
• Brand strategy
• Content or Creative Strategy
• Client Lead

Takeaways

• Introduction to data analytics and AI in the context of marketing, taught in business speak not technical speak
• Real applications of AI for marketing applying to brand strategy, content strategy, public relations, product development and others.
• Participants submissions for AI insights into (a) their brand, (b) competitor brands (c) their product/service