Advanced Social Media Strategy | Online | Louisville

About this workshop

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. However, it doesn’t just stop there. There is an array of factors to consider- critical social media metrics to monitor, consistency across all platforms, demographics and psychographics of your target audience, etc.

Takeaways

• Discover best practices for key social media platforms
• Understand how to improve your strategy based on what works best for each platform
• Learn how to create shareable content on social media
• Explore advanced methods on how to measure your efforts and analyse data to optimise marketing efforts

Prereqs & Preparation

Experience using social media platforms like Facebook, Twitter, and Instagram and basic knowledge of digital marketing fundamentals.