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For marketers and business owners who’ve already dipped their toe into the world of SEO, this class will take their knowledge to the next level, teaching them tangible skills they can use to assess their own search market and implement changes to increase their visibility. SEO techniques are vastly different to what marketers relied on just a few short years ago and with Google continuing to wage war on click-through rates, it’s important than ever to have an edge on the competition (and that includes Google).
Participants should have a basic understanding of SEO and search marketing concepts and attempted to perform some SEO implementation on their own.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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