Advanced On-Page SEO | Online
About this workshop
Being found in the search engines is no longer an option for most businesses. By understanding how to structure and organize your website’s content and on page SEO you will have a competitive edge in the SERP (search engine results page).
In this Advanced On-Page SEO workshop, you’ll learn how to perform competitive analysis, execute detailed keyword research, and properly implement the right SEO on-page structure into your web page. We will touch on advanced topics like TF-IDF and semantic data in a way that’s simple, concise, and packed with actionable take aways.
You do not have to be an advanced SEO to attend the workshop. Instead, be advanced in your desire to learn and have a good understanding of how websites work.
Takeaways
By completing this workshop, you’ll be able to:
- Understand the basics of having your website found on major search engines
- Know how to set up the proper on page SEO architecture
- Perform detailed keyword research
- Analyze the SERP (search engine results page) to best understand your potential to rank
- Set up onsite ranking factors such as URL structure, page titles, and H1 tags
- Analyze a web page for TF-IDF relevance and semantic value
- Develop a long-term content strategy to improve your overall on-page SEO and raise the relevance of your website
Prereqs & Preparation
Please bring your laptop
