Ad Club | Design In Advertising – Why Design Driven Brands Are So Successful | Online

About this event

Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer.

Good design is a powerful mantra and system that can extend beyond the marketing discipline into every facet of an organization. This talk will focus on the importance of design in advertising and why companies focused on being design driven across the organization are positioned to be more successful in their broader business.