Activating Influencers: Use the Power of Real People to Promote

Los Angeles campuses

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

Past Locations for this Class

Activating Influencers: Use the Power of Real People to Promote | Los Angeles

Los Angeles campuses

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

Past Locations for this Class

About this class

It's a fact that people trust their friends, family and other people more than they do companies, so it is vital to figure out how real people can work for brand. From micro to macro, the world of influencers is only getting bigger, more impactful and increasing in its effectiveness, its important to know how to navigate it. This class will help you determine which kind of influencers will be most impactful for your brand, how to find them, the best ways to review and monitor content and of course, how to measure success.

We will dive into the effectiveness of micro influencers and how they can be impactful for small businesses that don’t have ton of money and big ones looking to engage with users more closely and on a local level. The course will also cover the importance of finding the right influencer fit for your brand, company or campaign.

Additionally, we will take a deep dive into using influencer services/platforms, the importance of researching/vetting talent and how to protect your brand and image when working with individuals outside of your organization. This session will give students the knowledge and tools they need to begin to successfully run their own social media influencer campaign and how to amplify, explain and highlight the ROI for their brand.

Takeaways

  • Understanding of micro and macro influencers
  • The growth of influencers in the digital industry
  • When/Why/How to use influencers to promote your company or brand
  • The importance of authenticity
  • Campaign planning and compensation
  • Reviewing and approving influencer content
  • Measuring effectiveness of campaigns

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