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In a digital world where customer-centricity, hyper-personalization, and customer experience separate the winners from the losers, it’s no coincidence that companies that take advantage of customer behavior data emerge victorious. McKinsey has reported that organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin.
Having said that, many organizations are still missing out on this data goldmine and only take advantage of a mere fraction of the behavioral data at their fingertips. So how can your organization get started on zeroing in on customer behavior to make the right offers to the right customers at the right time?
Join General Assembly and our partner Amplitude as we take a deep dive into making sense of customers’ behavior data and discuss why customers’ behavior data is far more valuable than their demographic or sentiment data and what’s needed from a technical standpoint to start using this data. We’ll also reference some customer stories on how to use behavioral data to inform strategy, track results, and build great product experiences.
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