A Data-Driven Approach to Online Retail Marketing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

A Data-Driven Approach to Online Retail Marketing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Looking to boost the profitability of your e-commerce store? Want to adopt a data-driven approach to marketing? We have analysed over US$30 million in sales across 15 stores in Asia as part of building Metisa (http://askmetisa.com), an artificially intelligent engine for data-driven marketing in e-commerce. Learn how data science can be coupled with your marketing efforts to deliver measurable and repeatable revenue uplift and customer retention.

Takeaways

  • Learn why data-driven marketing is crucial for growing your brand
  • Real-world case studies of data-driven marketing
  • Understand how data science can be used to know your customer and predict behavior
  • Learn principles of data-driven customer acquisition and retention

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