A Data-Driven Approach to Online Retail Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

A Data-Driven Approach to Online Retail Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Looking to boost the profitability of your e-commerce store? Want to adopt a data-driven approach to marketing? We have analysed over US$30 million in sales across 15 stores in Asia as part of building Metisa (http://askmetisa.com), an artificially intelligent engine for data-driven marketing in e-commerce. Learn how data science can be coupled with your marketing efforts to deliver measurable and repeatable revenue uplift and customer retention.

Takeaways

  • Learn why data-driven marketing is crucial for growing your brand
  • Real-world case studies of data-driven marketing
  • Understand how data science can be used to know your customer and predict behavior
  • Learn principles of data-driven customer acquisition and retention

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