A Data-Driven Approach to Online Retail Marketing | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Class

Singapore

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About this class

Looking to boost the profitability of your e-commerce store? Want to adopt a data-driven approach to marketing? We have analysed over US$30 million in sales across 15 stores in Asia as part of building Metisa (http://askmetisa.com), an artificially intelligent engine for data-driven marketing in e-commerce. Learn how data science can be coupled with your marketing efforts to deliver measurable and repeatable revenue uplift and customer retention.

Takeaways

Learn why data-driven marketing is crucial for growing your brand
Real-world case studies of data-driven marketing
Understand how data science can be used to know your customer and predict behavior
Learn principles of data-driven customer acquisition and retention