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    A Data-Driven Approach to Online Retail Marketing

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    A Data-Driven Approach to Online Retail Marketing | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    About this class

    Looking to boost the profitability of your e-commerce store? Want to adopt a data-driven approach to marketing? We have analysed over US$30 million in sales across 15 stores in Asia as part of building Metisa (http://askmetisa.com), an artificially intelligent engine for data-driven marketing in e-commerce. Learn how data science can be coupled with your marketing efforts to deliver measurable and repeatable revenue uplift and customer retention.

    Takeaways

    • Learn why data-driven marketing is crucial for growing your brand
    • Real-world case studies of data-driven marketing
    • Understand how data science can be used to know your customer and predict behavior
    • Learn principles of data-driven customer acquisition and retention

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