A Data-Driven Approach to Online Retail Marketing

About this class

Looking to boost the profitability of your e-commerce store? Want to adopt a data-driven approach to marketing? We have analysed over US$30 million in sales across 15 stores in Asia as part of building Metisa (http://askmetisa.com), an artificially intelligent engine for data-driven marketing in e-commerce. Learn how data science can be coupled with your marketing efforts to deliver measurable and repeatable revenue uplift and customer retention.

Takeaways

• Learn why data-driven marketing is crucial for growing your brand
• Real-world case studies of data-driven marketing
• Understand how data science can be used to know your customer and predict behavior
• Learn principles of data-driven customer acquisition and retention