2-Day Social Media Bootcamp | Houston

About this class series

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Takeaways

• Overview of social platforms and their strengths for brands
• Creating a social media strategy that builds your brand (or optimizing an existing one)
• Understanding the basics of paid social advertising to achieve specific business goals
• How to measure social success and ROI
• Helpful tools for understanding audiences, developing content, and measuring success
• A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
• Know how to create social media content that drives engagement.
• Learn top three “secret” analytics tools that will simplify everything.

Prereqs & Preparation

Students should have a basic understanding of marketing. Administrative access to brand social accounts preferred, but not required.

Please bring a Laptop.