Saturday, 23 November
GA Austin, WeWork Congress
600 Congress Avenue, 14th Floor
Austin TX 78701
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Sign-up not required
Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?
Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.
Students should have a basic understanding of marketing. Administrative access to brand social accounts preferred, but not required.
Please bring a Laptop.
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