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Get ahead in the race for top talent and deliver long-term business results with our individual and large-scale enterprise solutions. Upskill employees in existing roles, or reskill non-technical professionals for entirely new ones in technology, data, marketing, design, and product.
GA’s cutting-edge curriculum boosts employee productivity, engagement, and collaboration. We empower teams of all sizes with digital expertise and mindsets that meet market demands.
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Our unmatched scale fuels transformation at 300+ companies in 25 countries. Train a team of 10 or 10,000 at your office, at one of our 32 campuses, online, or via our dynamic myGA platform.
Join a vast network of experts and leaders from the smartest companies in the world.
GA’s first-class instructors are practitioners with real-world experience at top companies.
General Assembly Enterprise
Future-Proof Your Workforce With Transformative Solutions
Partner with GA — an enterprise leader trusted by 40+ of the Fortune 100 — to upskill and reskill your teams with digital mindsets, technical capabilities, and a growth culture that drives business success.
Contact Us-
300 +
Enterprise clients globally.
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25 k+
Employees trained in our
corporate programs. -
40 +
Fortune 100 clients.
Technology Is Reshaping the Workplace — Is Your Team Prepared?
Over 80% of decision-makers in technology and engineering see a mismatch between the skills workers have, and the skills companies need to capitalize on emerging opportunities in tech. Employers will need to develop informed, cost-effective hiring and development strategies lest they fall behind.
Statistics source: Modis, Disruptive Shifts in Tech & Engineering Hiring: Our Workplace Trends Survey.
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Disruptors like AI and automation are forcing teams to acquire skills in software engineering, data science, martech, and other critical areas.
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2/3
Of CEOs expect to change their business models due to digital technologies.
Statistics source: Gartner, Mobilize Every Function in the Organization for Digitalization, December 2018.
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$30 K
The average cost of recruiting a mid-career engineer, which can be two to three times higher than reskilling an internal employee.
Statistics source: GA and Whiteboard Advisors, Rethinking the Build vs. Buy Approach to Talent, October 2019.
Why Companies Choose
General Assembly
A Consultative Approach
We deploy a dedicated project team who will work with you to craft a tailored program that serves your specific talent needs and business objectives.
Flexible Delivery Options
Your team learns in a format that fits their goals and schedule. We employ a blended approach — including online, at your office, or at one of our global campuses — to create an impactful learning experience.
Assessment-Led Training
Developed with the prestigious Standards Boards — data and marketing leaders from Bloomberg, L'Oréal, Lyft, and others — our assessments benchmark teams so you can evaluate technical skills, and prescribe training that targets strengths and weaknesses.
Elite Instructors
Get access to world-class experts with experience at companies like Airbnb, Google, and IBM. Learners receive practical experience and advice through hands-on projects and scenarios they can immediately apply on the job.
Capabilities
Unlock digital mindsets and leadership potential.
Benchmark individuals against industry standards with our assessment-led programs, and craft personalized experiences that sharpen or build new skills. Improve digital literacy in areas like Agile methodology, customer-centric strategies, and growth activation. Our On Demand and curated in-person and remote solutions create a standard vocabulary across teams.
“As a company recognized for its marketing expertise, it was key for us to accompany the deep transformation of marketing in the digital era by offering our employees and candidates the opportunity to benchmark themselves against the best marketers worldwide.”
Quote source: L’Oreal, L’Oréal and General Assembly Launch "Digital Marketing Level 1".
Jean-Claude Le Grand, Senior Vice President Talent Development
Drive innovation and efficiencies with cutting-edge skills in tech, data, marketing, and more.
Equip employees with the digital knowledge and skills to excel in their career and tackle emerging business challenges. We’ll power tailor-made, high-impact programs that help teams leverage fast-changing technologies and deliver real business value.
“This is completely unlike traditional training programs where you go back to your everyday routine as soon as it’s over. The participants build projects, putting their newly acquired skills into action immediately...lean start-ups, the Agile Method, capacity to work in a multi-disciplinary context, presenting a project, and so on.”
Quote source: BNP Paribas Cardif, A learning company that shapes the future of work.
Nathalie Doré,
Chief Digital and Acceleration Officer
Reduce churn and transition existing talent into vital technical roles.
Build a diverse pipeline of skilled candidates by leveraging our talent pipeline as a service (TPaaS) model. Reskill your existing workforce into open roles, or cultivate new talent through our innovative hiring and training TPaaS solutions.
“We realized that our knowledge workers had to become more proficient with technology…[and] that the envisioned change required a multi-year, multi-disciplinary, cross-functional effort involving HR and IT, as well as our innovation and data science teams.”
Quote source: GA and Whiteboard Advisors, Rethinking the Build vs. Buy Approach to Talent.
Gail Kelman,
Head of Learning and Career Development
Industries
What We Do For Companies in
Consumer Goods and Retail
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As some of the world’s biggest advertisers, consumer product and retail companies need to create and amplify brands in a crowded marketplace. Top retailers and Fortune 20 consumer companies use our assessment-led approach and customized workshops to develop creative, data-driven tactics, and bold marketing strategies that convert prospects into customers.
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Advances in software engineering, data, and other technical areas pose new growth opportunities for banks and financial services firms. We’ve helped some of the world’s largest financial institutions boost their workers’ abilities in new tools and technologies — including training teams to achieve post-merger workforce models, and create shared digital languages and skill sets across regions.
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The rise of insurtech, mobile use, and other technology is disrupting market forces. Insurers must invest in digital leadership, customer centricity, and data science to meet shifting customer demands, regulatory requirements, and market pressures. From transforming traditional actuaries into data scientists to incorporating UX design into digital products, our scaled solutions support meaningful growth across the enterprise.
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A study by the McKinsey Global Institute revealed that most industries face “core change” driven by digital disruption. Leading professional services firms use our programs to meet evolving client demands with customized solutions in data analysis, web development, digital adoption, and more.
Statistics source: McKinsey Global Institute -
Media and telecommunications companies must continually leverage data and drive innovation to create winning products and services. Our work with NBCUniversal, Verizon, and other sector leaders have enhanced their workforce’s digital capabilities, and helped employees understand the trends transforming their industry.
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Consumer packaged goods powerhouse Procter & Gamble (P&G) wanted to build a more transparent and data-driven media supply chain — starting with its own marketers.
Challenge
P&G needed digitally-savvy marketers who could run multi-channel campaigns and understand how media spend is purchased, evaluated, and optimized.
Solution
In partnership with GA, P&G created a talent pipeline from its existing employee base by offering individuals flexible, multi-format training programs through its Performance Marketing Academy.
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One of the largest banks in the U.S. set a goal to hire 300 entry-level software engineers within a two-year period.
Challenge
The bank needed to fill pivotal technology roles but struggled to source skilled individuals through traditional recruitment channels.
Solution
We partnered with the company’s learning and development team to launch a skills academy that trains college graduates with non-computer science backgrounds in front-end and back-end development languages.
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BNP Paribas Cardif, a worldwide insurance provider, wanted to reskill their employees for jobs created by an increasingly automated workplace, and bring added value to distribution partners.
Challenge
As BNP Paribas Cardif shifted toward more customer-centric products and services, the company saw a clear opportunity to train employees from non-technical functions — including customer support and HR — in growing specialties such as UX design.
Solution
Led by The Cardif Lab and powered by GA, the company rolled out its Skill Up’ Programme, which taught key design-thinking techniques to spur creative, user-centered approaches to product development.
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Our proven assessment-led approach is transforming 5,000 Booz Allen Hamilton employees into data scientists.
Challenge
Booz Allen clients required consultants who could navigate massive amounts of data to produce insights that inform business decisions. Building this skill set at scale would help the firm compete more effectively, and build a strong talent pipeline.
Solution
The firm launched the Data Science 5K Challenge, a reskilling program that uses assessments to determine data needs, pinpoint skill gaps, and place associates in a data analytics or data science course based on their assessment score.
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Walt Disney Company, the world’s biggest media conglomerate, kickstarted a program that transitioned employees into software engineers.
Challenge
Disney wanted to increase diversity in its technology organization while also filling key software engineering roles.
Solution
We joined forces with Disney to launch Creating Opportunities for Diverse Engineers (CODE): Rosie, a rigorous reskilling program for non-technical women employees that features GA’s software engineering curriculum.
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“To help us learn in this startup-like ecosystem...we also invested heavily in capability training. We brought in General Assembly, a company that teaches practical technology skills like data analytics and SEO so that we could continue to learn and have the skills to be more hands-on.”
Leigh Radford,
Quote source: Forbes, Big Firms Can't Innovate: How P&G Ventures Is Dispelling the Myth.
Vice President and General Manager, P&G Ventures -
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“We are very proud to begin this partnership with General Assembly, a disruptive force in professional training. By supporting the career growth of our staff, we help them acquire the in-demand skills of tomorrow and equip them to make an active contribution to the company’s transformation.”
Renaud Dumora,
Quote source: BNP Paribas Cardif, BNP Paribas Cardif teams with General Assembly to prepare for tomorrow's jobs.
Chief Executive Officer, BNP Paribas Cardif -
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“A Booz Allen associate who supports the National Parks Service is already transforming how his team delivers to their client. He’s set up a data science function on his team and is moving a lot of their analysis on larger data sets to Python and SQL as a direct result of the [General Assembly] training, providing quicker turnaround times and increased data processing efficiency.”
Quote source: Booz Allen Hamilton, Bringing Booz Allen's workforce and the data science industry to new heights. -
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“When you do something authentically, for the right reasons, that is maybe a little different from the way we’ve tried things before, it tends to have these ripple effects in the organization. And that’s what I’ve really loved about the [CODE: Rosie] program.”
Nikki Katz,
Quote source: Fast Company, How Disney is turning women from across the company into coders.
VP of Technology, Disney -
Disciplines
Software
Engineering
- Front-end and back-end development
- Cybersecurity
- DevOps
- Cloud engineering
- Java
- HTML, CSS, and JavaScript
- ReactJS
- Python
Data
- Data literacy
- Data for leaders
- Data analytics
- Data science
- Data engineering
- Machine learning
- AI
- SQL
- Python
Marketing
- Customer insight
- Creative development
- Marketing channels
- Measurement and analytics
- Marketing technology
Product
Management
- Lean and agile methods
- Digital product management
- Rapid prototyping
- Design thinking
Design
- UX design
- UI design
- Visual design
- UX for non-practitioners
Our Insights on the Future of Work
Discover why we’re a pioneer in career transformation in the fields of technology, data, marketing, design, and product.
GA works with top educators, executives, policymakers, and thought leaders to spearhead conversations on accessible and affordable opportunities, talent development, inclusive hiring, and other industry trends. Read how GA experts are working with partners and clients to redefine digital leadership in and beyond the classroom.
Named twice in Fast Company’s list of “Most Innovative Education Companies.”
Rethinking the Build vs. Buy Approach to Talent
Dive into case studies from industry leaders like Adobe and Bloomberg, including tried-and-true best practices for implementing upskilling and reskilling programs in your organization.
Read MorePutting the Future of Work in a Global Context
Discover how six countries are using innovative skill-building programs and policy initiatives to overcome skill shortages in the age of automation.
Read MoreHow to Build an Infrastructure for Lifelong Learning
Your business needs more than “culture change” to get ahead in a technology-driven economy. Here are seven steps to getting started.
Read More
Understanding Chief Digital Officers
Dive into interviews with 40 Chief Digital Officers (CDOs) across industries on the opportunities — and challenges — CDOs face on the road to success.
Read MoreJoin hundreds of global
companies that have invested
in our dynamic enterprise
training programs.
About General
Assembly
General Assembly is part of the Adecco Group, the world’s leading workforce solutions provider and a Global Fortune 500 company.
Our Enterprise business has worked with over 300 clients in 25 countries across the globe — including more than 40 of the Fortune 100 — to transform teams through our leading-edge programs in technology, data, marketing, design, and product.
With more than 25,000 employees trained, and over 70,000 alumni from our full- and part-time courses, our solutions provide immediate and proven impact on the job.