Transform Your Talent

Source, assess, and train your workforce at your location, online, and at our global campuses.

Grow your business with leading-edge training and talent.

HELPING COMPANIES COMPETE FOR THE FUTURE

We've equipped thousands of companies to improve performance and generate results by investing in their talent. That means finding exceptional employees and ensuring your team has the 21st-century skills, mindsets, and knowledge to transform your business.

Skills that Drive Business Results

Data and Analytics

Data and Analytics

Gain hard skills in data analysis and data science to take advantage of your company’s data through analysis, visualization and modeling. Upskill data, analyst and marketing teams and equip leaders to tell stories using data that open business opportunities.

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Innovation Culture

Enable leaders to adopt an innovation mindset by advancing digital strategy, accessing new technology and inspiring all levels to overcome barriers that hinder innovation and performance. Leaders will understand their business through a digital lens.

Design

Design

Build intuitive interactions between users and product that boost product-market fit. Discover and apply the principles of quality UX to your unique business challenges and boost talent in UX, UI and visual design.

Product Management

Product Management

Accelerate product development and overcome organizational barriers by building skills across the product management function. Learn agile and rapid prototyping and discover new methods for researching, developing, and managing digital products.

Digital Marketing

Digital Marketing

Develop fluency and hard skills in the most impactful marketing technologies including mobile, content marketing, programmatic advertising, social media, and more. Build digital marketing campaigns and be proficient in using data for marketing.

Tech and Coding

Tech and Coding

Create a tech-driven culture by advancing employee skills across the coding landscape - from front-end and back-end web development to mobile development. Gain knowledge and be able to utilize fundamental web development languages across your business.


Learn how you can get the best talent throughout the employee life cycle.

Client Stories

General Assembly has empowered thousands of companies globally, including more than 20% of the Fortune 500.


General Assembly powered The New York Times’ marketing and advertising teams to boost their digital IQ and harness data, helping the company reach its targets and advance digital transformation.

Working with Société Générale's Group Head of Human Resources, General Assembly is helping this global bank reinvent the employee experience for the digital age.

Get Started

Discover for yourself what top companies already have — how to get a competitive edge with General Assembly.


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Explore On-Demand, Online Learning

General Assembly creates custom learning paths across a full slate of digital topics including data, marketing, advertising, UX, and more. Our renewable, continually updated content drives digital excellence.


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Assess Digital Capabilities

General Assembly has a full range of marketing, web, and data assessments that lead the industry and are used by companies including L'Oreal, Google, Paypal, and more.


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General Assembly has their finger on the pulse of our business. They're a great partner to reliably inform us on the direction, skills, and capabilities we need.

Craig Winterton, Senior Manager, Digital Academy, Lloyd's Banking Group

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We've seen a marked difference in knowledge and execution of best-in-class programs. Those programs have yielded industry awards, and also driven incremental sales. We could not have asked for anything better.

Kristin D'Arcy, VP of Global Digital, COTY

Access our Resources

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