Transform Your Talent

Source, assess, and train your workforce at your location, online, and at our global campuses.

Grow your business with leading-edge training and talent.

HELPING COMPANIES COMPETE FOR THE FUTURE

We've equipped thousands of companies to improve performance and generate results by investing in their talent. That means finding exceptional employees and ensuring your team has the 21st-century skills, mindsets, and knowledge to transform your business.

Skills that Drive Business Results

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Digital Leadership

Enable leaders to adopt an entrepreneurial mindset to reach all levels and overcome the barriers that slow down new ideas.

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User Experience

Build intuitive interactions between users and product. Apply the principles of quality UX to your unique business challenges.

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Agile Training

Accelerate product development and overcome organizational barriers through a uniform understanding of agile principles.

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Big Data & Analytics

Take advantage of big data's massive opportunity and learn to convert large data sets into meaningful stories and visualizations.

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Digital Marketing

Develop fluency in today's most impactful marketing technologies including mobile, programmatic, social media, and more.

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Product Management

Discover new methods for researching, developing, and managing innovative digital products.


Learn how you can get the best talent throughout the employee life cycle.

Client Stories

General Assembly has empowered thousands of companies globally, including more than 20% of the Fortune 500.


General Assembly powered The New York Times’ marketing and advertising teams to boost their digital IQ and harness data, helping the company reach its targets and advance digital transformation.

Working with Société Générale's Group Head of Human Resources, General Assembly is helping this global bank reinvent the employee experience for the digital age.

Get Started

Discover for yourself what top companies already have — how to get a competitive edge with General Assembly.


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Explore On-Demand, Online Learning

General Assembly creates custom learning paths across a full slate of digital topics including data, marketing, advertising, UX, and more. Our renewable, continually updated content drives digital excellence.


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Assess Digital Capabilities

General Assembly has a full range of marketing, web, and data assessments that lead the industry and are used by companies including L'Oreal, Google, Paypal, and more.


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General Assembly has their finger on the pulse of our business. They're a great partner to reliably inform us on the direction, skills, and capabilities we need.

Craig Winterton, Senior Manager, Digital Academy, Lloyd's Banking Group

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We've seen a marked difference in knowledge and execution of best-in-class programs. Those programs have yielded industry awards, and also driven incremental sales. We could not have asked for anything better.

Kristin D'Arcy, VP of Global Digital, COTY

Access our Resources

Sign up for regular updates from General Assembly.


Download our white paper: Leading in the Digital Age.

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