We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.
Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.