How to setup a Google Analytics Account

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Google-Analytics

We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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Digital Marketing 101: Developing Your Brand Strategy

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard to nail down.

In this first post of six in the series “Digital Marketing 101”, we’re going to give you solid steps that you can use to create and execute your brand strategy.

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4 Must-Have Attributes of Amazing Product Managers

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On a January day fresh out of grad school, I was transitioning into the world of work. I had accepted a role overseeing a B2B video web series run by a small consultancy. I was this project’s first full-time hire, which involved everything from growing subscribers and HTML editing, to scripting interviews and analytics management. When it came time to figure out a title for my new role, I suggested that I be a digital strategist.

The boss considered my idea for a moment. “How about ‘product manager’?” he concluded. “Because AppBeat is the product.”

Without a clue about what product management was, I had suddenly become one. My story is not uncommon; product management is a career people often fall into, without formal training or education.

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5 Ways That Offline Marketing Is Still Critical For Startups

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For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.

Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.

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5 Ways To Engage Your Audience During A Presentation

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Giving an engaging presentation is hard work. Some people are natural orators, but most of us need practice, feedback, and guidance to improve our presenting skills. I teach the Digital Marketing class at General Assembly’s Atlanta location, run a weekly meetup of entrepreneurs every Friday in Atlanta, and lead several other small groups of people in various other capacities. Over the years, I’ve presented countless times to all types of people – investors, customers, employees, boards, students – and I’ve learned that there are five tactics that, used consistently, will help you keep any audience engaged.

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How To build an MVP in 60 days

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After a failed attempt at starting a carpool company between 2011 and 2013 in Beijing, I found myself back in the States job searching for startup gigs in the Greater Seattle Area.

Having graduated from the University of Washington with a non-computer science degree, many technical positions were often out of reach.

So during my job search, I started working on a side project to brush up on my technical skills; and I decided that if I was going to build something, it had to fit the following criteria:

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What Does it Take To Be A Product Manager?

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Despite how common the product management role has become across numerous industries, there has been a lot of debate and discussion about what a product manager actually does and how to do the job effectively. It doesn’t help that the responsibilities often vary from company to company, and even within a particular team.

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Uncover The Top 10 Quotes from Peter Thiel’s Book, “Zero to One”

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Peter Thiel

It’s hard to pinpoint exactly what tech billionaire Peter Thiel is most famous for. Co-founding PayPal with Max Levchin? Launching Clarium Capital or Palantir Technologies? Early-stage investments in notable startups like Facebook, LinkedIn, and Tesla? Or perhaps it’s his contrarian views on education, science, and technology.

No matter which of his accomplishments you deem most note-worthy — they have certainly solidified Thiel as one of the greatest entrepreneurs, venture capitalists, and original thinkers of our time.

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The Best Blogs for Product Managers

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blogs for product managers

There’s a reason product managers (PMs) are called “mini-CEOs.” They must drive an idea from start to finish. This road from conception to user acquisition is fraught with red lights, stop signs, and detours – so PMs need all the support they can get.

The right blogs can be a PM’s best friend — and these seven will get you started.

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